VIRALMED
Combat and prevent infections
THE BRIEF
A call from our client asking one simple question: "What can we do to help our community and combat an invisible enemy?
A BRAVE APPROACH
A simple, single minded yet relevant idea that there is only one thing you can do: Protect yourself and your loved ones at a time of uncertainty and a call to stand up, take action and combat infections.
A brave idea based on agency and communities taking action,
...and the big question: Can you capture a complete campaign on a phone, produce, edit and rollout in 48 hrs.
Well now we know: Yes you can!
What really made this project special was agency, clients and our families all coming together and playing their part in the fight against infections. The campaign was seeded with content and a call on social media to stand up against infections and share your photo to receive the all-in-one protection you need: Our range of immune supporting products to reduce risk, and help your body fight infections.
Simple, effective and to the point.
SOCIAL MEDIA ROLLOUT
From social concept to high impact exposure
A BRAVE APPROACH OF SIMPLICITY
The result?
From a single minded and cost effective social idea of giving back to the community to sold out stock in almost every sales channel.
The brave ones
Creative Director: Gardiol Lamberts
Creative: Reynard Nel, Gardiol Lamberts
Account Manager: Tarryn Rudman
Give us some love and share the work
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