LKDA Vapemin

VAPEMIN: V-Boost

Pure sensation in every drag

Name Generation

Brand Development

Packaging

THE BRIEF

At a time when vaping took the world by storm, LKDA was approached by XS Health to develop a new Vape brand. The only catch is this was no ordinary "just another flavored liquid" but a precisely formulated substance to enhance your vaping experience.

A BRAVE APPROACH

What if we can offer something different to the vaping community that does not compete with the flavour of the month, but can enhance your every drag - whatever your taste. A brave idea that ended on every shelve of leading vaping outlets.

Inspired by nature to give every drag a boost.

To capture the natural ingredients that deliver the enhancing effect in every pack of V-Boost, design inspiration was drawn from natural elements to give every pack of V-Boost a unique, distinctive and vibrant look to attract consumers looking for that something extra in their vape.

The beauty of smoke?

THE CHALLENGE

To connect with our consumers and create a unique visual identity to associate with our audience, our creative was brought to live by the insight of what all vapers love most: The drag - followed by the overwhelming ball of smoke.

A BRAVE APPROACH OF SIMPLICITY

To bring our campaign "Pure Sensation in Every Drag" to life, a series of beautifully crafted smoke-art illustrations were produced not to communicate what makes V-Boost different, but to capture and reflect the pure sensation of how our vape enhancing liquids make you feel. In short: a V-boost like no other.

The brave ones

Creative Director: Gardiol Lamberts

Creative: Lene van de Merwe, Gardiol Lamberts

Account Manager: Tarryn Rudman

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