NISSAN MAGNITE
Show Up. Show Off.
THE BRIEF
Launch the all new Nissan Magnite to the world and into more than 24 countries across Africa.
A BRAVE APPROACH
What if we can tap into life's self-adventures of the young at heart and the young of age? A 360 campaign that celebrates the career climbers, the status seekers, family firsters, audacious adventurers and second lifers with a hustle SUV that is born ready to power your progress.
Because you did not get this far by standing still, and neither does the all-new Nissan Magnite. Show Up. Show Off.
So we launched the Game Changer campaign series, with the first theme "Power your Progress", across all mediums including Digital, Social, OOH and Press.
TVC:
The World is your Canvas.
Digital Cutdowns
Press

All in a days work - behind the scenes
The brave ones
Strategy: Wayne Powell
Creative Director: Gardiol Lamberts
Art Director: Reynard Nel
Production: Black Goshling