NISSAN NAVARA Virtual Launch

Virtual launch

THE BRIEF

How do you launch a flagship vehicle into more than 30 countries during a pandemic — with no in-person events, no local roadshows, and just 24 working days on the clock?Simple. You don’t just launch it. You reinvent how it’s done.

A BRAVE APPROACH

What if we can build a single digital stage where every country could step onto that enables them to launch the new Nissan NAVARA at their own time - in real time - for a live experience.

And would it not be great if it can be done in local English, French and Portuguese vernacular to create a feeing that the launch was made just for our customers. And the real cherry on the top would be if we can personalise messaging from the Marketing Directors and engage with real customers.

The stage was set as we embarked on an incredible journey to produce a world class launch in Johannesburg, streamed across Sub Sahara Africa in more than 30 countries. Whether you were tuning in from Nigeria, Zimbabwe or Angola, the experience felt close to home. Bold, immersive, and built for real connection.

Building a world class web platform enabling each market to connect with their customers through a "live" launch experience.
33 Countries. All customised. All localised. All successful.

Taking into account the need for launching various vehicle models into multiple countries at various different times during the Covid pandemic, our solution was pretty simple: A fully customisable, multilingual, multi-market web experience that turned the traditional car launch on its head.

From virtual keynotes and regionalised marketing director intros to user-engaging test drive videos — all localised into English, French, and Portuguese — this platform was more than a campaign. It was a digital-first revolution at a time where no one had answers.

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The official launch of the all-new Nissan NAVARA.

What is a launch without a proper testdrive?

We took the Nissan NAVARA Pro-4X and LE model and put it through its paces in varius conditions; giving the audience a real authentic experience of what to expect from a pickup that is built of more and ready to work.

The result?

What do you get if you mix bold thinking, bullet proof digital infrastructure and a client who believes in being brave during a pandemic?

The most successful vehicle launch in the history of Nissan across Sub Sahara Africa.
Record-breaking leads and conversions
A new blueprint and cost effective solution for automotive launches across the continent going forward.

Now that is a launch campaign Built of More!