NISSAN
THE FIRST EVER NISSAN KICKS
THE BRIEF
Our relationship with Nissan goes back almost a decade. Why? Because when the challenges seem impossible, they know that LKDA can find a way. We're known for pulling rabbits-out-of-hats; even car shaped ones. Nissan approached us to launch the first ever Nissan KICKS in West Africa. A global success in the compact SUV market, and now finally on it's way to Sub Sahara - but there's a catch: Launch a car with a 360 Integrated Comms approach, 8000KM away - with no access to the physical car at all.
A BRAVE APPROACH
With only a handful of still assets and almost-accurate global AV's, we were able to work magic to turn oh-hell-no, into HERO! Innovative and unconventional ways of splicing, editing, mixing and matching resulted in a full campaign that hit markets on time, in budget and with a roaring success. Deliverables included a vehicle Website, Billboards, Print Adverts, Direct Mailers, rich Social Media Content, a Digital AV Series as well as Activational and POS Material for Dealers. Applied Logic = Magic!
HAVE YOU EVER BEEN DRIVEN
BY THE POWER OF INTENSITY
The brave ones
Creative Director: Gardiol Lamberts
Production and edit: The Machine Room
Account Manager: Jeane Tait