MEGAMASTER
Bring it Home
THE BRIEF
When Megamaster approached us to develop a retail competition drive to increase band awareness and product consideration, little did they know we were going to ignite a fire to bring the gees beyond there expectations, and their budget.
A BRAVE APPROACH
What if we can create the ultimate braai experience for one person and his braai buddy that goes beyond the expected. We combined two of South Africans favourite weekend activities: hosting a braai with friends and reveling in a rugby match, especially when the Springboks take on the world, as the foundation of our campaign activation.
THE IDEA
Bring the Gees. Bring the Kuiers. Bring it Home.
Find your golden tongs when you buy a Megamster braai and stand a chance to win a trip to the 2023 Rugby World Cup to watch South Africa VS Ireland in Paris.
2 Tickets. 4 Days. A lifetime of memories.
This wasn't just a campaign; it was an invitation to create unforgettable memories. So we powdercoated a 100 Golden Tongs and got to work.
We lie, we also had a few braai's.
Lighting quite a bit of a "fire" in retail outlets!
Our pre-launch strategy was centered around "lighting a fire" in retail environments to kindle interest and conversation. We initiated the campaign with a targeted social media blitz, showcasing the placement of the golden tongs in select Megamaster products at premier retail locations. This strategy sparked a flurry of online activity, with rugby enthusiasts and braai fans alike buzzing with questions about participating stores and eligible products. This organic engagement was exactly what we aimed for, offering visibility and excitement without the need for direct advertising expenses.
And yes. We did actually place 100 Golden Tongs in selected products throughout South Africa.
TVC:
Bring it Home with Megamaster
Digital Cutdowns
CONTENT GENERATION
Bring the Gees
Tapping into South African culture for success.
Our approach was not merely about launching a campaign; it was about creating a movement that resonated with the core of South African culture. The blend of anticipation, community, and national pride set the stage for a campaign that was as memorable as it was successful, embodying the spirit of both Megamaster and the beloved traditions it sought to celebrate
KEEPING THE FLAME BURNING IN RETAIL
All in a days work - behind the scenes
The brave ones
Strategy: Wayne Powell
Creative Director: Gardiol Lamberts
Art Director: Gardiol Lamberts
Production: Brendan Higgo, Street Smart Creative
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