Ctrack Rebrand
THE POWER TO PREDICT
Rebrand Strategy
Rebrand Identity
Brand Launch & Implementation
Digital Marketing & Advertising
THE BRIEF
It was a Friday afternoon at 2 PM when we received the call from Ctrack tasked with revitalising their digital and on-line marketing activities to promote their hero product Crystal; for one simple reason: They are not getting quality leads.
Presenting our strategic approach with insights that caused quite a stir yet excitement at the board, the stage was set for more than a campaign. It was a mission to elevate and transform the entire Ctrack brand for the future.
A BRAVE APPROACH
What if we can leave the tech talk, the jargon and typical industry approach behind and craft a fresh, innovative brand with simplicity to connect with the farmer, the mine operators and business owners in a way that they can actually understand.
The impact was immediate and profound, with even competitors trying to get into the conversation. Guess we can say: We saw this coming.
Discover the telematics solution that goes beyond just tracking and reporting.
Step into the Future with Crystal by Ctrack and experience The Power to Predict.
Brand photography and tonality.
A simple yet sophisticated brand, that connects with the complex world of Fleet telematics.
Step into the Future with Crystal by Ctrack and experience the Power to Predict.
The telematics solution that goes beyond just tracking and reporting.
Next-Generation Fleet Telematics Solution giving you
The Power to Predict.
The brave ones
Strategy: Wayne Powell
Creative Director: Gardiol Lamberts, Jean Smit
Lead design: Jean Smit
Creative: Team collective
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