LKDA Slimz Weight Loss

XS Health: SLIMZ

Does the hard work for you.

Strategy
Campaign Development
TV Production
Radio

Digital

Web site

THE BRIEF

Differentiate Slimz in a saturated market filled with weight loss solutions, most of which promise quick fixes and magic pills and develop a single minded campaign to promote the Slimz brand and product offering, with the primary objective  to resonate with everyday consumers who want to live a happier, healthier lifestyle.


A BRAVE APPROACH

Rooted in a deep consumer insight of people struggling to lose weight for a reason; of which many have tried and failed feeling discouraged and disheartened; our campaign offers a compelling solution: "Let us do the hard work for you."


Our messaging is clear and aspirational: Reset and restart your weight-loss journey with a solution that gets your metoblism working for you for a slimmer, stronger and healthier you.

Reset, restart and get your metabolism working for
you and enjoy a slimmer, stronger and healthier you.

Search Slimz. And let us do the hard work for you. For a slimmer, stronger, healthier you.

The brave ones

Creative Director: Gardiol Lamberts

Art Director: Thinus Holtzhuizen

Production: Brandon Engelbrecht

Account Manager: Tarryn Rudman

Make-up: Tess Greyling

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