XS Health: SLIMZ
Does the hard work for you.
Strategy
Campaign Development
TV Production
Radio
Digital
Web site
THE BRIEF
Differentiate Slimz in a saturated market filled with weight loss solutions, most of which promise quick fixes and magic pills and develop a single minded campaign to promote the Slimz brand and product offering, with the primary objective to resonate with everyday consumers who want to live a happier, healthier lifestyle.
A BRAVE APPROACH
Rooted in a deep consumer insight of people struggling to lose weight for a reason; of which many have tried and failed feeling discouraged and disheartened; our campaign offers a compelling solution: "Let us do the hard work for you."
Our messaging is clear and aspirational: Reset and restart your weight-loss journey with a solution that gets your metoblism working for you for a slimmer, stronger and healthier you.
Reset, restart and get your metabolism working for
you and enjoy a slimmer, stronger and healthier you.
All in a days work - behind the scenes
The brave ones
Creative Director: Gardiol Lamberts
Art Director: Thinus Holtzhuizen
Production: Brandon Engelbrecht
Account Manager: Tarryn Rudman
Make-up: Tess Greyling
Give us some love and share the work
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